New LONG strapline

February 22, 2007

I’ve had some feedback that people were getting a bit confused about the purpose of this site – and thinking about it the tagline “Helping London grow a little greener” wasn’t hugely specific was it? – so now we’ve got this instead:

a blog about building a website to help Londoners with underused gardens and Londoners who’d love to dig them to get together to share their time and space to help London grow a little bit greener

Phew. Can you say that without taking a breath? Hmm. Just about. I think it sums things up in 40 words or less. Doesn’t it? Maybe. If you think you can do any better please let me know!

(I quite like “Really digging other people’s gardens” as a short version though.)